About Us

We’re Heriot-Watt University Student Union, an independent charity buzzing with energy, driven by and for our students. We’re all about doing good, that’s why all surplus funds generated through Liberty’s Café, Geordies Bar and the Student Union Shop are channelled straight back into crucial student support services like our Advice Hub. So, yes, we're a charity, but we also mean business.

Our Commitment to Diversity and Inclusion

At HWUnion, diversity isn’t just celebrated; it’s our strength. We thrive by bringing together voices from all walks of life, and we’re excited for you to help us champion this mission.

ROLE OVERVIEW

As our Term-Time Marketing Assistant, you will support the delivery of the Student Union’s marketing activities, ensuring content is engaging, professional, and aligned with our brand and charitable goals. You’ll create content that showcases the best of what we offer to students, from vibrant events to essential support services, while contributing to the Union's overall success.

WHAT YOU’LL DO

• Create and Share: Plan and publish engaging multimedia content across our social media channels, website, and other platforms.
• Collaborate on Campaigns: Work with the Marketing Communications Coordinator to develop and execute annual marketing objectives, including events like our student elections.
• Document Our Work: Write news articles, blog posts, and capture photos to highlight key activities and campaigns.
• Design and Edit: Use your creative skills to design graphics and produce short video content that’s on-brand and captivating.
• Student Engagement: Respond to queries from students on our social channels, ensuring timely and professional communication.

KEY RESPONSIBILITIES

• Content Planning: Assist in maintaining a content schedule to keep our digital platforms fresh and relevant.
• Brand Consistency: Ensure all communications meet our brand guidelines and uphold the Union’s mission.
• Support Events: Provide promotional support for events and campaigns, ensuring maximum visibility and engagement.
• Feedback and Analysis: Monitor the performance of digital content and suggest improvements where needed.
• Team Support: Work closely with staff and officers to align marketing efforts with their projects and initiatives.

YOUR SUPERPOWERS

• Creative Genius: You bring bold ideas to the table and transform them into content that grabs attention.
• Digital Dynamo: From social media tools to design software, you’re fluent in the digital language.
• Content Wizard: Your writing and visuals are always on point, captivating audiences and telling our story.
• Organisation Ace: You excel at juggling priorities, staying cool under pressure, and meeting deadlines.

VALUES YOU’LL CHAMPION

• Inclusivity: Ensure all marketing efforts reflect the diversity and inclusivity of our student community.
• Student-Centred: Keep students’ needs and interests at the core of everything you do.
• Team Spirit: Work collaboratively with colleagues and contribute to a positive, supportive environment.

WHO YOU ARE

• You’re enthusiastic about student life and understand the role of a Student Union in enhancing the university experience.
• You have experience or a strong interest in creating social media content, writing copy, and producing multimedia materials.
• You’re proactive, self-motivated, and ready to learn and grow within the role.

activities

principal duties

• Creating and scheduling content for our website and social media channels as directed by the Marketing Coordinator
• Working with the Marketing Coordinator, help to plan and deliver our annual marketing objectives
• Ensure all events, activities and campaigns are documented through news articles, blog posts and taking photos
• Write and proof-read written copy as required to ensure it meets our brand standards
• Creating, editing and publishing video content as required
• Replying to student enquiries via our social channels

other duties

• Any other duties deemed appropriate for the role by the Line Manager.
• Comply with all HWUnion policies, procedures, and governing documents.
• Undertake personal and professional development as required to maintain appropriate knowledge and skills.
• These duties are a guide to the work that the post holder will initially be required to undertake. Other duties or a change of duties may be necessary from time to time.

What next?

Click here to download the full Job Description.

If you're ready to apply, click the "Apply Now" button to fill in our online application form. As this is a marketing role, we are looking for great communication skills - and this starts with your application form. So make sure you take the time to fill it in well, and with enough content for us to match you to this role.